The Facebook Platform is a shape-shifting, chimeric shadow of suffering and despair, a cruel joke perpetrated upon honest men and women at the brutish whim of bloodthirsty sociopaths sick with bilious greed and absent mercy or decency. Developing for the Facebook Platform is picking out the wallpaper for one's own death row holding cell, the cleaver for one's own blood sacrifice.
You can choose an art style that is broadly accessible, or not.
You can have training in your new mechanics, or not.
You can expect to make money at your art, or not.
You can see your art as a business, or not.
You can regard player needs as paramount, or not.
You can require absolute adherence to your own artistic vision, or not.
You can embrace the sordid need for marketing, or not.
You can select a populist price point, or not.
You can wish for many to embrace your work, or not.
A lot of the recent indie games that invoke the trope also invoke retro games either aesthetically or in gameplay. Castle Crashers, Dragon’s Crown, Spelunky, Braid, Double Dragon Neon, and so on. That they use a retro plot in addition to gameplay or aesthetic aspects is maybe a perceived factor of 'authenticity'.
However! That’s not a great excuse for re-instating something that was taken for granted in the past, when it is more openly recognised as sexist now. It’s not something you see in other works adapted from the past.
For example, there is a lot of media based around the works of Lovecraft, but usually his racism is thankfully absent. Mass media these days doesn’t feature overtly racist characters unless it's made clear that their stance isn't approved of.
That's the factor these Damsel in Distress games often lack.
How do games expect to be taken seriously when a story about a teenage girl falling in love with a vampire covered in glitter speaks more effectively about the human condition than almost any game in our canon?