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Shooting to Software Stardom on the iPhone

MITCHELL WAITE could think of only one reason that Apple’s legal department would leave a voice message last February asking him to call back: he was about to be sued. Mr. Waite has a tiny software company bearing his name — it has no full-time employees
MITCHELL WAITE could think of only one reason that Apple’s legal department would leave a voice message last February asking him to call back: he was about to be sued. Mr. Waite has a tiny software company bearing his name — it has no full-time employees — whose principal product is a field guide to birds called iBird Explorer, which runs on the iPhone and the iPod Touch. He called back and discovered that his life was about to change no less than if the lottery authority had told him he’d won the big prize: Apple had decided to feature iBird in a television commercial. IBird was one of three applications that appeared in the spot, and while it got only about seven seconds, that was all it needed to become the No. 1 “reference” app in the iPhone App Store, a software star among the 35,000-plus applications now crowding the store’s shelf. The iBird Explorer is offered in different versions, priced from $4.99 to $29.99.
“I look at it like Apple paid me $10 million to show my application on whole life insurance policy every single commercial business liability insurance major extended travel insurance network, every major television show — genworth financial insurance no, I can’t even put a figure on it,” Mr. Waite said. It’s a delightful story, illinois kid care insurance not only because it does not involve a insurance nursing jobs lawsuit, but also because it does not involve promotion fees. Apple does not accept money from companies whose products are placed in its commercials or in the other prime real estate, the “Featured” section of the App Store. This has vacc insurance earned Apple applause from car insurance high performance uk software developers and backers. florida auto insurance life insurance law public liability insurance brokers “Apple doesn’t want the money. It’s a texas liability insurance company pc auto insurance level playing field,” said overseas holiday home insurance Matt Murphy, a medical insurance carriers venture small business health insurance capitalist at Kleiner Perkins california home insurance Caufield & Byers. medicare health insurance If Apple likes minnesota long term care insurance the app, house insurance france he added, standard flood insurance policy “it doesn’t matter if you’re a one-person auto insurance in PA or a 10,000-person company; travel insurance brazil they’ll oklahoma long term care insurance put it in ‘New’ or ‘What’s Hot.’ ” A developer easily gains disability insurance specialists entrance to that level playing field, by paying car insurance rate quotes letting insurance a nominal $99-a-year fee for the iPhone Developer Program. A completed app must secure boat insurance phoenix finance gap insurance Apple’s approval before it is put on sale in the App Store. insurance survey It’s often aaa auto insurance quote a slow process and has drawn the ire of many developers. But the worst that Apple has been accused of is maddening opacity, dog insurance online auto canadian insurance not discrimination. Apple toyota yaris insurance takes rental insurance new york a 30 percent cut of App Store sales, a paltry slice compared with that exacted by other online stores car imported insurance in the past. Those that distributed software for the Palm Pilot, lawyers liability insurance for example, took 50 to 70 percent of sales as dental insurance prices their cut, according to Jeff Scott, founder of 148Apps.com, a Web site offering in-depth reviews ontario car insurance quotes of iPhone apps. Apple also auto insurance underwriters makes buying and downloading a snap; the title insurance closing ract car insurance app is dispatched wirelessly from the store to the iPhone and is ready private pilot insurance to run in a child term life insurance few seconds. The App Store’s motorcycle insurance quote very appeal, bringing in 1 stop insurance so many developers, has intensified a perennially vexing problem: How royal liver insurance can a new software title new jersey car insurance rates come to the attention cover insurance life uk of prospective customers? “For 99 bucks a year, Apple liability insurance virginia gives purchase homeowners insurance you the horace mann auto insurance ability to sell software to millions,” Mr. Scott said. aarp hartford auto insurance “They insurance supermarket solved arizona flood insurance the distribution problem, but they did not solve the marketing problem for developers.” Mr. Scott’s site, 148Apps.com, antique car auto insurance offers a partial solution, but it reviews only caravan park insurance hundreds of apps, not fast insurance quote tens of thousands. Apple indemnification insurance can feature mexico rental car insurance only greater new york mutual insurance a ge capital long term care insurance few apps, of course; “featuring” all would mean featuring none. The unfeatured are stuck in crowded quarters, placed into one of 20 categories. Only five auto insurance america apps can be displayed on the phone’s small screen at a time; unless an app clambers up the equivalent of a best-seller list vintage car insurance to appear among life insurance careers the five visible on the first screen, the casual browser will house insurance subsidence bodily injury liability insurance probably not see it. As the number of apps commercial boat insurance grows, it becomes ever harder to break into even the top 100 in a category. Neil Young, C.E.O. of Ngmoco, a publisher single parent travel insurance of iPhone games, said no win no fee insurance his company car insurance in SC new jersey car insurance rate property taxes and insurance watched closely what happened to the 5,000 titles added after the App Store passed the auto insurance in Montreal 25,000-title milestone. “Only whole life insurance online 40 rental insurance nj of 5,000 made it into the top 100,” Mr. mount vernon fire insurance company Young said. “It’s very difficult for an app to rise above the noise.” He credited recommendations among gaming enthusiasts, from one public liability insurance act auto insurance in Canada friend to countrywide home insurance the car in insurance nj next, budget building insurance as important to the success of his fidelity bond insurance company’s car insurance calculator titles. In April, Apple celebrated the home insurance in SC one breakdown insurance france billionth download from the App health insurance medicare Store in only nine months. For all of its success with the store, however, Apple remains online quotes for car insurance homeowners insurance hawaii most interested in using car insurance direct line uk third-party software to sell its car insurance in MA hardware. Mr. insurance car travelers Waite said an Apple mortgage repayment insurance liaison is pet insurance worth it told wedding insurance policy him, “We pick apps not for how well older dog insurance they’re selling — we pick apps that will sell buildings insurance value more iPhones and motorcycle insurance estimate home insurance in North Carolina iPod Touches because they show off valuables insurance auto owners insurance indiana the best features or are something national life and accident insurance you can’t get elsewhere.” Fitting that fishing guide insurance bill is texas general liability insurance Mr. mobile home insurance companies veterinary liability insurance Waite’s umbrella insurance iBird application, which erie car insurance turns the iPhone landlord insurance california into an always-in-hand field guide replete with bird calls that a printed rate state farm auto insurance field guide cannot provide. Tens of insurance loan repayment thousands of iPhone App developers will low cost disability insurance never get that life-changing call from Apple and will never get within sight auto insurance in Atlanta of a top-five list. “In automobile club inter insurance many ways, wedding insurance developing a program is like writing a book,” said Jeffrey Tarter, reliastar insurance long term care insurance quote the founding editor salvage car insurance of a developers’ newsletter, Softletter. “You winter sport travel insurance uk say, ‘I’m going freezer insurance to dental insurance mn make something first of all buying long term care insurance that I like. Then I’ll worry about how to make money.’ ”

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