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On2 Technologies Licenses On2 VP6 to Mobixell Networks

On2 Technologies (NYSE Amex: ONT) today announced that it has licensed its On2® VP6 Codec SDK to Mobixell Networks for use in the company's mobile multimedia processing and optimization platform.
On2 Technologies (NYSE Amex: ONT) today announced that it has licensed its On2® VP6 Codec SDK to Mobixell Networks for use in the company's mobile multimedia processing and optimization platform. Mobixell solutions enable operators, advertisers and content providers to introduce multimedia services to mobile subscribers and maximize their revenue streams by delivering optimized, high-quality media content. The On2 codec SDK license enables Mobixell to convert VP6 videos from Adobe Flash format to formats playable on a wide range of mobile devices. The On2 VP6 video format is used in web, mobile and HD-quality form for leading sites such as Hulu, Vimeo, Yahoo! Video, Dailymotion, CCTV.com, 56.com, Tudou.com, Eurosport and others. "Our solutions are increasingly maximizing the potential of mobile video in a way that delivers a seamless video experience for customers, and On2 VP6 is an ideal component of our video solutions," said J. Simon Darr, AVP Marketing, Mobile Messaging at Mobixell. "The growth of video in our Social Media Gateway and other advertising solutions creates a greater need for content that can be delivered to the widest number of handsets and network operators. There is a lot of VP6 Flash content in the world, and our customers can now make that content available to their subscribers."
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"The integration of VP6 into the Mobixell platform validates the broad set of features that our formats offer for mobile video delivery," said Jim Bankoski, Chief Technology Officer for On2. "The innovative approach to carrier-grade mobile marketing solutions that Mobixell has developed is ideally suited to the rich quality levels that VP6 delivers for scalable, mass distribution of video to handsets." For more information about On2 video formats, visit www.on2.com/on2video.

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