informa
11 min read
article

On Web and iPhone, a Tool to Aid Careful Shopping 2

These days, every skin lotion and dish detergent on store shelves gloats about how green it is. How do shoppers know which are good for them and good for the earth?
These days, every skin lotion and dish detergent on store shelves gloats about how green it is. How do shoppers know which are good for them and good for the earth? It was a similar question that hit Dara O’Rourke, a professor of environmental and labor policy at the University of California, Berkeley, one morning when he was applying sunscreen to his young daughter’s face. He realized he did not know what was in the lotion. He went to his office and quickly discovered that it contained a carcinogen activated by sunlight. It also contained an endocrine disruptor and two skin irritants. He also discovered that her soap included a kind of dioxane, a carcinogen, and then found that one of her brand-name toys was made with lead. And in looking for the answer, he hatched the idea for a company that used his esoteric research on supply chain management. “All I do is study this, and I know nothing about the products I’m bringing into our house and putting in, on and around our family,” Mr. O’Rourke said. But when he wanted to find that information, he could. Most consumers would struggle to do so. Hence GoodGuide, a Web site and iPhone application that lets consumers dig past the package’s marketing spiel by entering a product’s name and discovering its health, environmental and social impacts. “What we’re trying to do is flip the whole marketing world on its head,” said Mr. O’Rourke. “Instead of companies telling you what to believe, customers are making the statements to the marketers about what they care about.”
A few years ago, Mr. O’Rourke noticed insurance accident report poultry insurance that car insurance quote elephant at the end of auto insurance michigan his high auto insurance settlement cases in nc lectures, audience members were raising their hands transfer health insurance to compare bicycle insurance cholesterol life insurance ask plumbers liability insurance which kind of laptop nfip flood insurance or sneaker car insurance company ratings or lotion to buy. cheap mg car insurance Americans autopac insurance are becoming increasingly interested in what is in the disability insurance application stuff they buy. (Mr. O’Rourke’s research caught mainstream 50cc scooter insurance camping travel insurance pet insurance united states interest once before when, in honeymoon insurance 1997, his report on Nike’s vespa scooter insurance flood insurance agency factories in Vietnam led to an uproar auto insurance rates for teenagers should be adjusted over title insurance extended coverage janitorial insurance that company’s boat insurance fl best camera insurance labor conditions.) Although the florida auto insurance requirements GoodGuide Web site, small business auto insurance which started in September, had selling title insurance only 110,000 unique pennsylvania rental car insurance medicare part a insurance visitors in April, Mr. O’Rourke is encouraged camping holiday insurance that it is growing about history of disability insurance ssq auto insurance 25 percent a month. independent car insurance dealer minnesota Lately, interest mobile home insurance carriers in GoodGuide has homeowner renters insurance begun to medicare disability insurance extend beyond building and contents insurance quote techies and the cheapest car insurance guaranteed Whole Foods cash value life insurance crowd to the Wal-Mart % of consumers who switch car insurance west virginia flood insurance crowd, as Mr. O’Rourke put it. One sign of petwise health insurance very cheap auto insurance that broader appeal: Apple recently featured the app policy shop car insurance in its yamaha r1 insurance iPhone ads. GoodGuide’s office, in San Francisco, no claim bonus car insurance minnesota no fault auto insurance has 12 sr 22 auto insurance american bar association health insurance full-time and disability insurance benefits 12 car breakdown recovery insurance part-time lic insurance employees, half scientists car eagle insurance star uk and half engineers. They affordable car insurance quote have auto insurance student worksheets scored dentist advantage insurance 75,000 products carmack insurance with life insurance motorcycle car insurance companies manchester data property and casualty insurance carrier classic car insurance uk cars in spain from nearly abi car insurance online uk classic car insurance 200 sources, including transportation casualty insurance government databases, studies by nonprofits workers compensation insurance carriers and academics, and the home insurance for the elderly v interinsurance exchange of the automobile research by rental income insurance scientists health insurance cover abortion auto insurance coverage amounts 21st centry auto insurance on the london car insurance import GoodGuide car accident insurance laws staff. There are still hfs insurance holes professional liability insurance for consultants in the motor car insurance data that GoodGuide hazard insurance california seeks to fill. Users enter healthy kids insurance michigan a product’s baby insurance name arizona insurance rates to get boxing insurance scores. For instance, long term disability insurance attorney Tom’s of Maine credit protection insurance company scooter insurance ireland deodorant gets an 8.6 twentieth century car insurance in part orlando car insurance because it has no carcinogens, while new york antique car insurance Arrid XX antiperspirant general liability insurance for carpenters rates a 3.8 because carriers liability insurance it do i need motorcycle insurance homeowners insurance carrier for condos american fellowship mutual insurance company accountant public liability insurance contains known long term care insurance calculator carcinogens. Another is life insurance a good investment click leads horris mann auto insurance plans to workmans compensation insurance carriers auto insurance tn information behind the columbus holiday insurance florida classic car insurance scores, like whether an insurance license in north carolina owner operator insurance ingredient causes reproductive problems or antique car car insurance htm produces toxic waste, or whether the company has women and racial minorities in riders plus motorcycle insurance executive mico car insurance 2c columbus positions or faces labor lawsuits. Mr. O’Rourke began gathering florida homeowners insurance rates data in 2005 with the help of computer science florida title insurance company graduate finding cheap car insurance students at Berkeley and car insurance for under 25 years $300,000 from foundations. The do-gooder in Mr. medmarc casualty insurance company O’Rourke, however, student malpractice insurance did not prevent him disability insurance online from seeing the low cost home insurance commercial marine insurance rates possibilities of what vs interinsurance exchange of the automobile was computer quote car insurance carefirst insurance being home insurance cost can someone with suspended license have auto insurance compiled. Persuading venture capitalists quins car insurance to single trip insurance finance best affordable car insurance quote his idea home insurance carrier was trickier. business buildings insurance In life and casualty insurance company of tennessee 2007, he was american modern car insurance wichita car insurance rates least expensive car insurance rejected by select quote life insurance dozens of firms over car insurance agents australia six property and casualty insurance industry months. fertility health insurance car insurance lawyerl broadspire insurance company sportbike insurance The green dental dental insurance plan tech investors were not interested in validus insurance icbc insurance claims a start-up cheap liability auto insurance dc motorcycle insurance that fargo home insurance nurse practitioner liability insurance did not make alternative car insurance comparrison energy. The Web investors were schip insurance not interested in insurance fraud careers one that was not going ny car insurance rate to get blue travel insurance 50 million Allstate car insurance auto insurance quote users alberta motor association insurance company overnight modified car insurance for young drivers and sell ads. One commercial general liability insurance coverage of the most prominent Internet investors long term health care insurance south florida in Silicon Valley maryland homeowners insurance rv insurance quote online walked out of the room after wingate car insurance dog insurance cost snidely dismissing GoodGuide with: “Hmm, a compare life insurance car insurance agent state test noble cause.” defence force travel insurance life insurance GoodGuide eventually raised $3.7 million from travlers car insurance group auto insurance quotes arizona New discounted auto insurance Enterprise Associates scuba equipment insurance and Draper chuchill insurance Fisher auto insurance new jersey Jurvetson. GoodGuide does not sell yacht insurance quote virginia title insurance rates ads worldwide ski insurance and does not cheapest commercial insurance plan american republic insurance dual car insurance coverage to, florida autism insurance in part aci insurance because Mr. O’Rourke suzuki insurance green shield health insurance will car insurance companies in california not take money from a company whose product is rated on online auto insurance in mass the site. It makes a small fee if customers click on links to Amazon.com new york car insurance georgia swann insurance melbourne or TheFind and cheapest horrace mann auto insurance public liability insurance ireland buy the best health insurance for small business product. The basic site product liability insurance rates will always be free, he says, but dental professional liability insurance GoodGuide may maternity health care insurance someday surance car insurance charge subscription fees for timeshare insurance personalized insurance life pet policy versions. It also plans to license data to governments texas state disability insurance is medicare primary insurance and retailers. It cape coral car insurance car geico insurance pa car insurance woman age 65 could canadian auto insurance online quote help a state avoid buying healthnet dental insurance paper cups with ingredients from a certain 17to29 car insurance country, for example, or enable a mercedes a class insurance group drugstore chain travel insurance for diabetics car insurance articles camping equipment insurance to oklahoma renters insurance list house renters insurance a product’s GoodGuide score next to the price tag. This ppo insurance card best car insurance portland oregon summer, GoodGuide will add art and antiques insurance a deeper database for users who want more detail by, for example, concord group insurance nh reading the insurance coverage for children academic scuba diving travel insurance studies on which ratings may be based. The next massachusetts car insurance agent mental health liability insurance version of the direct car insurance htm iPhone will enable people tenant insurance cost to healthplex insurance scan cat c insurance claim bar codes to get work from home selling insurance scores, insurance children disabilities rather kennedy insurance than fremont insurance michigan high risk motorcycle insurance type in the product’s name. Some companies, including renters insurance calgary health insurance ivf mortgage guarantee insurance corp Clorox medicare health care insurance and SC travel insurance ratings Johnson, have residents and tenants insurance long trip travel insurance types of dental insurance agreed in uob travel insurance recent car rental insurance pty ltd months to medicare advantage insurance plans atlantic insurance cyprus reveal more about the affleck disability insurance ingredients in car insurance quotes nz florida auto insurance card their products because nevada car insurance rates of portage insurance gathering consumer concern. That will disability insurance attorney tabbert caravan insurance enable GoodGuide to cheap car insurance rates htm car cheap on insurance free disabled car insurance fill reedsport oregon car insurance gaps in its townhome insurance data. Federal law specialist buildings insurance national title insurance company does not individual vision insurance require makers of household auto liability insurance for ambulance products 2208 37830 car cheap insurance to list all ingredients. “What we think of now as green is classic car insurance spain auto insurance rates in canada a marketing mirage,” national farmers union car insurance usually auto insurance rates compare based on a single environmentally friendly accident penalties without car insurance car insurance brackets car insurance grace period practice, said Daniel Goleman, author pensioner health insurance auto insurance new haven of “Ecological Intelligence,” who switched deodorants your insurance rates and shampoos because federal dental insurance vela insurance of car insurance quote geico GoodGuide. The site could insurance advisernet australia potentially car in insurance jersey new rate “have a revolutionary effect commercial hull insurance on industry and commerce,” he said, car insurance quote dallas by educating shoppers tricare military health insurance about the ramifications of buying a particular product. That apartment renters insurance california kingdom long term health care insurance could also be the renters insurance brooklyn ny problem bike insurance brokers buy home insurance with GoodGuide, said John R. Ehrenfeld, home insurance for rental property executive building insurance premium director of the International Society for Industrial purchasing horris mann auto insurance Ecology. He worries that by life insurance as an investment vehicle healthcare insurance billing collapsing dozens low cost car insurance in the uk of supplementary insurance with medicare data california government car insurance points horse boarding insurance into a single number, GoodGuide does grundys classic car insurance not adequately seniors travel insurance inform buy canadian auto insurance online consumers about each consequence of health net life insurance company each ingredient. “Consumers need to be very tempory car rental insurance carefully educated as to what first commercial insurance company these scores mean if it’s going prime rate insurance to worcester umbrella insurance serve ameca auto insurance the purpose GoodGuide says insurance audit program it does,” he said.

Latest Jobs

Treyarch

Playa Vista, California
6.20.22
Audio Engineer

Digital Extremes

London, Ontario, Canada
6.20.22
Communications Director

High Moon Studios

Carlsbad, California
6.20.22
Senior Producer

Build a Rocket Boy Games

Edinburgh, Scotland
6.20.22
Lead UI Programmer
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more