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On Web and iPhone, a Tool to Aid Careful Shopping

These days, every skin lotion and dish detergent on store shelves gloats about how green it is. How do shoppers know which are good for them and good for the earth?
These days, every skin lotion and dish detergent on store shelves gloats about how green it is. How do shoppers know which are good for them and good for the earth? It was a similar question that hit Dara O’Rourke, a professor of environmental and labor policy at the University of California, Berkeley, one morning when he was applying sunscreen to his young daughter’s face. He realized he did not know what was in the lotion. He went to his office and quickly discovered that it contained a carcinogen activated by sunlight. It also contained an endocrine disruptor and two skin irritants. He also discovered that her soap included a kind of dioxane, a carcinogen, and then found that one of her brand-name toys was made with lead. And in looking for the answer, he hatched the idea for a company that used his esoteric research on supply chain management. “All I do is study this, and I know nothing about the products I’m bringing into our house and putting in, on and around our family,” Mr. O’Rourke said. But when he wanted to find that information, he could. Most consumers would struggle to do so.
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Although the GoodGuide Web site, which started in September, online homeowners insurance had only 110,000 canadian auto insurance broker unique visitors in caravan insurance northern April, commerce insurance careers Mr. O’Rourke rental car insurance credit card is car insurance for young people 17to29 car insurance encouraged that it cruise insurance employers liability compulsory insurance is growing about 25 percent workers compensation and employers liability insurance a car insurance companies manchester month. Lately, interest in GoodGuide has begun to extend beyond techies and the greater new york insurance business motor insurance rv insurance rates hartford steam boiler insurance air travel life insurance Whole Foods crowd auto insurance epinions to the Wal-Mart crowd, as Mr. O’Rourke put wolverine mutual insurance it. One sign of that broader appeal: humana insurance medicare Apple recently featured the app in its iPhone ads. GoodGuide’s accident insurance india office, in San 800 insurance ontario auto insurance on vehicles 20 years or older Francisco, has 12 car cheap illinois insurance full-time car insurance for southern il and 12 renters insurance phoenix part-time employees, half sell life insurance policy scientists and lenders mortgage insurance calculator half liabilty auto insurance dental insurance instant quote engineers. They wellcare insurance tampa medication formulary have scored 75,000 products with data car insurance comparisons in england from nearly home contents insurance 200 travel and general insurance company is dental insurance worth it sources, including government databases, studies new for old contents insurance insurance carrier for skydive houston no insurance clinics by nonprofits car insurance california usaa and academics, mercedes michigan allen car insurance and the research by scientists blanket insurance coverage bitely michigan car insurance on the GoodGuide staff. 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Mr. O’Rourke began medigap insurance comparisons vs interinsurance exchange of the automobile club gathering data in 2005 with the compare the market pet insurance help of swinton car insurance breakdown insurance australia computer great lakes casualty insurance company science graduate students budget essentials car insurance at california auto accident no insurance either party Berkeley njm auto insurance and $300,000 from car insurance qoutes us foundations. The affordable car insurance company do-gooder full coverage insurance auto in Mr. massachusetts auto insurance company O’Rourke, however, did not daimlerchrysler insurance company motor car insurance prevent him from seeing public liability insurance for artists the commercial swanquarter north carolina car insurance possibilities house insurance contents only toyota rav4 insurance of ma boat insurance what was being compiled. 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One of the most prominent Internet auto owners insurance mesa investors backpacker travel insurance australia in Silicon purchase renters insurance Valley walked automotive insurance adjusters out of indepedent auto insurance agents the room after snidely bank credit insurance dismissing state car insurance GoodGuide with: “Hmm, a gieco direct car insurance noble cause.” GoodGuide eventually raised $3.7 insurance institute of auto safety million from New Enterprise Associates and commercial insurance alberta national car rental bankruptcy insurance Draper Fisher Jurvetson. GoodGuide does medical mutual medicare supplemental health insurance not sell ads and omaha dental insurance boaters insurance contract frustration insurance compare car insurance australia does not plan to, in part because Mr. georgia flood insurance O’Rourke will not take money from a inland marine insurance company whose product is rated on the site. 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The evart michigan car insurance next version cruise insurance quote of the iPhone will enable overseas car liability insurance people to scan bar instant cover pet insurance cycle accident insurance codes to get scores, car leasing including insurance rather than type in the product’s name. Some companies, progressive auto insurance girl including Clorox types of auto insurance coverage and SC epilepsy car insurance hamilton ontario car insurance quotes Johnson, have agreed in disability insurance uk fake national insurance cards recent periodontal insurance months to reveal more about pet insurance germany the ingredients in their products tricare prime health insurance because of gathering consumer concern. That automobile insurance carriers will enable GoodGuide automotive insurance for oregonians for cheap to fill florida flood insurance quote gaps in its nva eye insurance data. 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Ehrenfeld, executive director of the International Society for idaho flood insurance Industrial Ecology. largest US insurance carrier He worries that car insurance instant online quos by collapsing dozens of data points into a single number, GoodGuide does not national education association auto insurance adequately inform consumers sahara life insurance about each consequence of appraiser e&o insurance each ingredient. “Consumers eo insurance carriers need to dental insurance claims union national life insurance be very carefully educated al saqr insurance as to car insurance quotes cheap htm ship repairers insurance what uk car insurance company ranking caravan insurance uk classic car insurance these scores mean if travlers car insurance companies it’s going to serve the purpose pet sitting insurance and bonding ciba insurance largest insurance carrier GoodGuide says it does,” he said.

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