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Manchester United Signs Aon to Replace AIG as Sponsor

Manchester United will replace the three-letter logo of one American insurer, now emblazoned on players’ shirts, with the three-letter logo of another American insurer.
Manchester United will replace the three-letter logo of one American insurer, now emblazoned on players’ shirts, with the three-letter logo of another American insurer. The club said Wednesday that it had signed Aon, an insurer, reinsurer and consulting company based in Chicago, as its principal sponsor, starting in the 2010-11 season. Aon will replace American International Group, or A.I.G., which chose not to renew its sponsorship after the company fell victim to the credit crunch and was bailed out by the U.S. government. Neither Aon nor Manchester United would say how much the four-year deal was worth, but it is believed to be the most lucrative in soccer — about £20 million ($32.5 million) a year — a substantial increase from the £14 million that A.I.G. has been paying.
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