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Jeff Bezos: Kindle Books and Readers Are Separate Businesses

In the future, Amazon.com’s Kindle e-book reader will display more book formats beyond its own. And you should also expect to see Kindle books on a lot more devices.
In the future, Amazon.com’s Kindle e-book reader will display more book formats beyond its own. And you should also expect to see Kindle books on a lot more devices. That was the clear implication of comments that Jeff Bezos, Amazon’s chief executive, made at a conference in New York Monday on disruptive business models. Of course, Mr. Bezos didn’t release any details at the conference, which was sponsored by Wired magazine. (He’s just as secretive as Steve Jobs at Apple, but he laughs more.) Mr. Bezos, however, talked about the Kindle in a way he hasn’t before: He described the hardware business and the e-book store as separate. Already, Kindle books can be read on Apple’s iPhone as well as Amazon’s own reader. Mr. Bezos said that the company hopes to make the e-books available on other devices as well. “The device team has the job of making the most remarkable purpose-built reading device in the world,” Mr. Bezos said. “We are going to give the device team competition. We will make Kindle books, at the same $9.99 price points, available on the iPhone, and other mobile devices and other computing devices.”
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