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In a Campaign to Raise Rents, an Attempt to Humanize Landlords

When the board that regulates rents for New York City’s rent-stabilized apartments met to vote on increases last year, tenants more than outnumbered landlords. They drowned them out, smuggling in hundreds of plastic whistles that rattled the nerves and ra
When the board that regulates rents for New York City’s rent-stabilized apartments met to vote on increases last year, tenants more than outnumbered landlords. They drowned them out, smuggling in hundreds of plastic whistles that rattled the nerves and rang the ears of landlords. But in the days leading up to this year’s vote on Tuesday evening, landlords have had no problem being heard. The views of five property owners are getting frequent airtime on two popular radio stations, part of an ad campaign paid for by the Rent Stabilization Association, which represents thousands of landlords of rent-stabilized apartments. In folksy tones, the five men and women describe themselves as small landlords who own only one or two buildings. And they talk, as birds chirp in the background, about their high costs. One landlord, Ernst Endrich, a retired transit worker who owns two small buildings in the Bronx, says in an ad, “I pay $50,000 in property taxes and water rates.” Another, Constance Nugent-Miller, a nurse who owns a six-unit building in Crown Heights, Brooklyn, that has been in her family since the mid-1950s, says: “I use my second income as a nurse to pay fuel bills and make repairs. I do what it takes to provide quality housing my tenants can afford.”
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