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GigaOM Seeks a Non-Ad Revenue

The GigaOM Network has been increasing its group of tech blogs, but its newest feature is a subscription research service called GigaOM Pro.
Om Malik, the auto insurance in Katowice medical insurance in Buffalo founder of GigaOM Network, plans medical insurance in South Carolina to sell in-depth medical insurance in Indiana research reports on technology sectors and shorter, timely reports on companies and dental insurance in Ontario news in those sectors to technology and home insurance in Helsinki home insurance in Lithuania business medical insurance in Rhode Island executive. Subscriptions to the dental insurance in Jakarta service, which GigaOM is unveiling Thursday, will cost dental insurance in Adelaide $79 a year at first and more auto insurance in NJ down dental insurance in Lyon the road, medical insurance in Nebraska said Mr. Malik, car insurance in Iceland in an auto insurance in Virginia Beach interview. (Read Mr. Malik’s auto insurance in McAllen blog post on GigaOM Pro here.) GigaOM is the latest example of a Web dental insurance in Iceland company that once relied solely dental insurance in Warsaw on advertising for revenue medical insurance in Aurora home insurance in Lima adding auto insurance in Cavendish home insurance in Minnesota new revenue auto insurance in Slovenia streams. On Monday, auto insurance in TX I wrote about other start-ups making home insurance in Shenyang similar shifts. “To assume that there dental insurance in Mobile auto insurance in Liechtenstein is only one revenue stream, which is advertising, is kind of home insurance in Moscow auto insurance in Buffalo car insurance in Cape Breton auto insurance in Corpus Christi short-sighted in this kind of media economy,” Mr. Malik medical insurance in Columbus said. auto insurance in Lahore He does home insurance in Finland not believe in home insurance in Leeds charging for content that publishers have already dental insurance in Vancouver given readers for free, dental insurance in Taipei so GigaOM Pro home insurance in Guadalajara dental insurance in Moscow adds home insurance in Essen additional services. car insurance in Italy Readers have home insurance in Grand Rapids asked for deeper analysis than blog posts home insurance in Seattle can provide, home insurance in Prince Edward Island he added. Mr. home insurance in Virginia Beach Malik started auto insurance in Saskatoon his flagship medical insurance in Ohio tech blog, medical insurance in Fremont GigaOM, in 2001 auto insurance in Vermont medical insurance in Arlington dental insurance in SD and formed the GigaOM Network in 2006. It now has seven blogs covering topics like medical insurance in Aachen auto insurance in Ontario green business and mobile phones and computers. (The New York auto insurance in Tel Aviv Times has car insurance in Kansas a deal auto insurance in Kuala Lumpur with GigaOM medical insurance in Newfoundland to car insurance in Romania display car insurance in Cleveland some of its content on NYTimes.com.) He said that he car insurance in Atlanta had planned to add a medical insurance in London car insurance in Tucson home insurance in St Catharines subscription research service since starting auto insurance in Canada auto insurance in Albuquerque the company, when he dental insurance in Portland dental insurance in Arizona presented venture home insurance in VT capitalists with several ideas beyond medical insurance in Bridgeport ads. The company also makes money from hosting tech conferences and other events. He said he has auto insurance in SC home insurance in Richmond two more revenue home insurance in Sydney streams home insurance in Hamilton in dental insurance in Nebraska medical insurance in Abu Dhabi home insurance in Mesa home insurance in Delhi car insurance in Ho Chi Minh City the works, though he would not reveal details. Six GigaOM Pro analysts will cover dental insurance in Riyadh four areas: dental insurance in Chicoutimi infrastructure, mobile, green I.T. and the car insurance in Riverside connected home insurance in Czech Republic car insurance in Niagara-on-the-Lake consumer. Led by Michael Wolf, who recently joined GigaOM from the analysis firm car insurance in Worcester ABI, they will add more topics in coming weeks. Bloggers for GigaOM home insurance in Bulgaria blogs will medical insurance in Kelowna contribute car insurance in Garland content. GigaOM Pro will also offer longer briefings, dental insurance in Dallas like a 23-page report on the smart energy home or a 65-page briefing on social media in the home insurance in Latvia enterprise. There are quarterly car insurance in Kolkata and weekly wrap-ups and medical insurance in New Haven closer looks home insurance in Milwaukee at certain companies in a sector, dental insurance in Detroit home insurance in Kitchener such medical insurance in Virginia Beach as medical insurance in WY a home insurance in Rochester report on whether Google home insurance in Ottawa will lead car insurance in Bonn the car insurance in Spokane medical insurance in Tucson way in mobile app innovation dental insurance in Milan and auto insurance in OH home insurance in France an analysis of Cisco’s acquisition of Pure Digital. Analysts car insurance in Victoria also publish collections of auto insurance in Barrie links to dental insurance in Chattanooga car insurance in McAllen relevant articles from around the home insurance in MT Web. GigaOM Pro car insurance in Nebraska will medical insurance in Las Vegas home insurance in Cape Coral not compete with Wall car insurance in Mesa Street analyst reports or with research firms like Gartner and Forrester Research, Mr. Malik medical insurance in Pittsburgh said. car insurance in Milan For one, dental insurance in Grand Rapids it will dental insurance in New Jersey home insurance in Iceland not do any consulting work medical insurance in Corpus Christi dental insurance in Vatican car insurance in Charlotte for medical insurance in Modesto companies. car insurance in Durban Its reports, available for dental insurance in Nashville-Davidson car insurance in Bethune the flat subscription auto insurance in Toledo fee, are medical insurance in Niagara Falls much less expensive than those from car insurance in Allentown the medical insurance in Springfield big research firms, dental insurance in Bradenton the company said. It also says its content will also dental insurance in Sudbury be more up-to-date — with auto insurance in Montreal car insurance in Louisville daily car insurance in District of Columbia updates, dental insurance in WA not just long reports medical insurance in OH — and more interactive, so executives can dental insurance in Stratford post questions for analysts and analysts home insurance in St. Petersburg will answer them auto insurance in Turkey on the site. “We are taking a very auto insurance in Florida bloggy auto insurance in Tokyo approach,” Mr. Malik said. “What car insurance in Abu Dhabi the home insurance in AL blogs were auto insurance in Munich dental insurance in Tofino to medical insurance in Bethune traditional media, we auto insurance in Frankfurt hope this will be to the auto insurance in South Bend car insurance in Chula Vista research firms.”

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