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AT 2:56 in the morning on May 5, a headline flashed on Gawker, the New York gossip site that also carries a smattering of Silicon Valley buzz. It was tentative in its phrasing: “Could Apple Buy Twitter?”
AT 2:56 in the morning on May 5, a headline flashed on Gawker, the New York gossip site that also carries a smattering of Silicon Valley buzz. It was tentative in its phrasing: “Could Apple Buy Twitter?” But the post boldly claimed that “a source who’s plugged into the Valley’s deal scene and has been recruited by Apple for a senior position” was saying negotiations were well under way. Hours later, TechCrunch, a popular Silicon Valley tech news site, was reporting the very same thing. The posts generated a good deal of traffic for both sites. They were picked up by numerous reputable sites and retweeted endlessly on Twitter. The TechCrunch post yielded 405 comments from readers, an unusually large response. Within 12 hours the Gawker post had been viewed 22,000 times, enough to earn it the orange flame that Gawker editors use to designate a post as hot news.
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