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Expecting New Tax, Firm Prepares to Track Carbon

If Congress passes legislation that puts a price on carbon emissions, companies will need to track and report the waste from their operations.
If Congress passes legislation that puts a price on carbon emissions, companies will need to track and report the waste from their operations. Kleiner Perkins Caufield & Byers, one of Silicon Valley’s top venture capital firms, is betting that such a cap-and-trade law or carbon tax will open the door for a new kind of software company. Since 2007, it has been quietly incubating Hara, a start-up that on Monday will start selling software to help businesses measure and reduce their greenhouse gas emissions. “This is not ‘greenwash.’ It’s dollars to the bottom line,” said John Doerr, a partner at Kleiner Perkins, which invested $6 million in Hara. Mr. Doerr, who has been a strong advocate for legislation that puts a price on carbon, says software like Hara’s will be vital to making it work. “We can pass all the laws we want, but if we don’t track, manage, verify and achieve the goals, we’re going to be lost, and we’re only going to be doing that with information technology,” he said.
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