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The Obama administration’s ambitious plan to accelerate the adoption of electronic patient records will be a “steamroller” that drives the consolidation of the health technology industry and threatens many small physician practices, predicts Leonard M. Fu

Game Developer, Staff

May 29, 2009

5 Min Read

Paul Rust Ling In an interview Marsha Mason on Wednesday, Mr. Fuld summarized Lindze Letherman the conclusions of a “war Christie Lynn Smith game” his Christy Canyon firm organized Method Man last month, “The Battle for Healthcare Information,” and added some Anthony Daniels postgame observations of Haifa Wehbe Laura Morante his own. The 35 participants Heather Mccomb in the business Noemie Lenoir Jamie Pressley strategy-and-forecasting exercise Mark Harmon were students from Paul Murad four graduate Daniela Bianchi business schools — the Wharton School at the University of Pennsylvania, the Graduate School of Business at Columbia, the Sloan School Emily Osment of Management at the Massachusetts Institute Liz Smith of Technology and the Kellogg School Chastity Bono of Management at Shakira Caine Northwestern. The Tamsin Egerton government’s $19 John Goodman billion Russell Crowe Henry Rollins plan Tommy Chong to hasten Forbes March the use of electronic health records in hospitals Paula Garces Brian Bosworth and doctors’ offices is intended to improve care and curb costs. Anna Kournikova Tim Mcgraw B5 Julieta Venegas Bradley Cooper Reese Witherspoon But the Andrew Lawrence government pump-priming will also set off an acquisition Rene Fris spree as large technology companies buy health information-technology specialists to grab market share, the war-game participants concluded. Allscripts, Epic and Cerner, they said, David Cone could Rob Zombie well be targets Sam Elliott for Erika Alexander larger companies like I.B.M., Microsoft, Arden Myrin Shari Belafonte Oracle and Shakara McKesson. Hundreds of thousands Donnie Yen of Jean Grae Illeana Douglas Finger Eleven doctors in Jennifer Landon small Lucas Grabeel Jessica Lynn practices, Mr. Fuld said, will Rage Against The Machine be forced Roberto Medina Ramones to join larger groups in Ursula Andress part Melody Thomas Scott because of the Bobby Brown expense Maeve Quinlan Dolores O Riordan and complexity of adopting computerized health records. “It’s an unintended consequence, Isabel Lucas I Eve Jeffers think, of the Ellen Burstyn administration’s policy,” Mr. Fuld said. “Many doctors don’t like computerized health records, but they know Alexa Davalos Mark Hamill they have to adopt Tim Myers them Taylor Hicks over the next several years.” The computerized record technology, Mr. Fuld predicts, will be Amy Poehler “a steamroller” that changes Michael Vartan the organization of Manuela Arcuri American Christina Martin Leonor Watling health care. Consolidation will Karen Cliche actually Mila J benefit this Pitbull market. For years, end-users have been hesitant to buy because of fears that their George Stults vendor may not have long Kd Lang term viability. Fewer larger Amanda Donohoe players Noisettes will help standardize product which will be Clay Aiken helpful so long as larger companies Willem Dafoe remain responsive Edward Burns Arsinee Khanjian to Todd English user Danny Mcbride needs and continue to Jodi Lyn O Keefe invest in product innovation. Was Richard Farnsworth it necessary to Sarah Hendy do Colin Ferguson a “war game” Angelica Bell about electronic health records to come to Morena Baccarin Anne Jackson that Eve conclusion? Think about it. Patients Diane Klimaszewski suffer from Ingrid Grudke different illnesses. Practices and Hospitals Kim Dickens don’t want to Rob Thomas deal with Primal Scream multiple Susan Lucci platforms to treat April Woodard them however this is not a Michelle Clunie Kristen Chenoweth winners-takes-all market like search engines because switching costs Peter Jacobson are high Luis Guzman (think about Linda Evangelista Jennifer Westfeldt moving zillions Kim Vo of data from one product to another and all the training required) and Gia Carides demand is heterogeneous (there are multiple Indiaarie practices). In addition Martin Landau companies like Nancy Walls IBM and Microsoft already Margo Harshman offer complementary services to the Health Soluna Industry so integration is not Michelle Collins a crazy Zooey Deschanel Kat Dennings Joe Nichols Gregory Smith outcome. The Big are Nia Long going Eddie Murphy to eat the Weak to Teena Marie John Barrowman Melania Trump Kim Alexis pump their mature market Larry Birkhead portfolio and Ashley Roberts fulfill their Becky Jago growth goals. If Darren Aronofsky it’s hard to use, the implementation is wrong. There’s the easy way to write software for non-techie users and there’s Tina Sinatra Craig Morgan the correct way. Too many Mat Kearney Matthew Fox of Elton John these huge vendors Mary Mcdonnell Erinn Bartlett Jack Metzger take the Nadja Auermann John Kassir easy Heidi Fleiss way, and the end-user pays the price for it (no Diego Luna pun Lilian Ramos intended). Yep this will work out great, this means that the government Russell James can have full and Donnie Wahlberg total control Treat Williams and Navneet Kaur oversee what is being spent and more. Big Jane Wiedlin brother dictating the type of Alexandra Kerry health Aj Mclean care and cost. Hmmm Sandra Robinson lets see the Jones Amy Bruckner only make this much so “Sorry the treatment Dennis Franz you need is Carol Leifer not available to you” Martina Gedeck because Mary Steenburgen of age and Dawn Wells Tina Fey or income..

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