This year's Call of Duty game will have a single-player campaign that can be played however you like, as developer Treyarch is making each level of Black Ops 3 available right from the start and playable in any order.
It's a notable change-up for the studio, which has made its name building big-budget Call of Duty games that adhere to the franchise's entrenched design philosophy of putting players through linear, heavily-scripted single-player campaigns.
Black Ops 3 campaign director Jason Blundell tells Eurogamer that Treyarch is now doing away with that linear single-player progression because it's emblematic of an "archaic mentality" that's less relevant to modern players.
"Consumers and game players in general are far more mature these days," said Blundell. "When Netflix release House of Cards and do all the episodes, does everyone just jump to the end and go and play the last episode? Sure you can. But it's about the journey."
Moreover, Call of Duty: Black Ops 3 won't have a single-player journey at all on last-gen consoles when it launches this November -- the Xbox 360 and PlayStation 3 versions will only support multiplayer play.