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As Beauty Schools Grow, Chemistry Joins Curlers

AT the Bellus Academy in Poway, Calif., students in white lab coats study chemistry in an advanced hair color class. Down the hall, in the esthetics clinic, they examine people’s skin under brightly lighted magnifiers. A few doors away, massage and reflex
AT the Bellus Academy in Poway, Calif., students in white lab coats study chemistry in an advanced hair color class. Down the hall, in the esthetics clinic, they examine people’s skin under brightly lighted magnifiers. A few doors away, massage and reflexology students pore over anatomy diagrams. This is beauty school, 2009. The number of people seeking beauty careers has risen significantly, especially in the last three years, said Jim Cox, executive director of the American Association of Cosmetology Schools, based in Scottsdale, Ariz. “A lot of new schools are opening up; there are close to 2,000 in the U.S.,” he said. “It used to be most schools were small and privately owned, but now brand names like Paul Mitchell and Aveda are also getting into the business.” Cosmetology has changed much over the last 20 years. The curriculum still includes the basics — hair, skin and nails — but also training in massage, wellness and skin care (known as esthetics). “Ten years ago, if you said the word ‘esthetician’ people would say, ‘What is that?’ ” observed Lynelle Lynch, owner of Bellus Academy. “The industry is much more sophisticated than it once was.”
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