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Anya Emerson and Jonah Staw

That’s the slogan of LittleMissMatched, an offbeat New York clothing firm that sells unmatched socks in vibrant color-coordinated patterns. It is also in many ways the outlook of the company’s chief executive and co-founder, Jonah Staw.
That’s the slogan of LittleMissMatched, an offbeat New York clothing firm that sells unmatched socks in vibrant color-coordinated patterns. It is also in many ways the outlook of the company’s chief executive and co-founder, Jonah Staw. “I’ve never dealt well with rules,” said Mr. Staw, with self-aware humor. “I have a fear of being constrained.” So it may be unsurprising that he was dating Anya Emerson for more than six years before they became engaged. Even then, it was Ms. Emerson who asked for his hand in marriage. His mother, Jane Anne Staw, said Mr. Staw was very independent “ starting from birth,” the kind of kid who was out of the house almost as soon as he could walk. A budding entrepreneur at 5, Mr. Staw had a garage sale for his unused toys, and at 8 he sold handmade postcards to local stores in Oakland, Calif. In contrast, Ms. Emerson, 31 and a lawyer at the nonprofit New York Legal Assistance Group, is by nature and profession a rules follower. But, she said, “I appreciate being with someone who encourages me to break a rule or take a chance.”
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