"If you are an independent you have zero marketing money. [And] if someone asks you for exclusivity and it's going to help you to bring out your product into the market, I think that can be good. Sometimes, I think it's the only way to get something out."- Minority Media co-founder Vander Caballero Minority Media's debut title Papo & Yo, telling the idiosyncratic story of a boy escaping into his imagination in a Brazilian favela, arrived on Steam last week after months spent as a PlayStation Network exclusive. Speaking with Kotaku, creative lead and studio co-founder Caballero remarked on exclusivity being good for one's game. "The PS3 release was one of the top sellers on PSN," said Caballero. "[Papo & Yo] cost $1.5 million to make and we've already made part of our investment back. Hopefully, we are going to get the other part on Steam and make some profit." Caballero remains gracious toward Sony, with whom Minority Media established an exclusive deal in exchange for funding. "Sony really helped us to push the game out and make people know about it," Caballero explained. "They really helped us in the development, too. It was an amazing relationship."
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When platform exclusivity is good for indies
"If someone asks you for exclusivity and it's going to help you bring your product into the market, that can be good. Sometimes, it's the only way to get something out." - Minority Media's Vander Caballero.