Officials from Sony Computer Entertainment America (SCEA) have announced three new executive appointments, with Rob Dyer becoming senior vice president of publisher relations, Ian Jackson taking on the role of vice president of sales and Sally Buchanan being appointed as vice president of human resources. The three new executives claim almost 50 years of combined industry experience and will start their new roles beginning in March and April, reporting directly to SCEA president and CEO Jack Tretton. Dyer will be given responsibility for SCEA’s relationship with external developers and publishers, as well as overseeing strategic co-marketing programs. Dyer joins SCEA from Crave Entertainment, where he served as president and COO since 2004. Prior to joining Crave he held senior roles at Eidos Interactive and developer Crystal Dynamics. With Dyer’s appointment, Riley Russell will become chief legal officer and senior vice president of corporate development. Jackson will oversee strategic sales and promotional initiatives across all PlayStation platforms in North America. He most recently held the role of managing director for Sony Computer Entertainment Canada. Previously Jackson also held senior sales and marketing positions at Electronic Arts, Panasonic and Microsoft. Steve Turvey will replace Jackson as general manager at SCE Canada. Buchanan has been at SCEA since 1994 and will move to oversee strategic human resources initiatives including career planning, leadership development, succession planning, talent acquisition and retention strategies. “Rob Dyer, Ian Jackson and Sally Buchanan’s proven records of strategic leadership and innovation, combined with their extensive industry experience re-enforce their new roles as a great fit for our organization,” said Tretton. “These three appointments augment an already strong executive staff at SCEA and provide the company with additional leadership to focus on key relationships with some of the most important constituencies, our publishing partners, retail community, and internal employees, as we continue to build on the momentum generated in early 2008 by the PlayStation family of products,” he added.