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Nintendo Confirms No Wii Price Cut In U.S.

Although never anticipated by retailers or analysts, Nintendo has moved to confirm that there will be no price cut for the Wii in the U.S. “for the foreseeable future”, with the console still apparently enjoying brisk sales and continued stock issues.
Although never anticipated by retailers or analysts, Nintendo has moved to confirm that there will be no price cut for the Wii in the U.S. “for the foreseeable future”, with the console still apparently enjoying brisk sales and continued stock issues. Speaking in a brief interview with news agency Reuters, outgoing Nintendo of America senior vice president of marketing George Harrison commented, “We'll stay at $249 for the foreseeable future. We are still selling everything we can make”. Although Harrison’s statement appears to apply only to the U.S., sales have been similarly buoyant in the rest of North America and Europe, with the console comfortably outselling its next generation rivals, and with stock rarely meeting full demand for the console. Nintendo of America president Reggie Fils-Aime has recently stated that stock is unlikely to meet demand in North America in the run-up to the Christmas gift buying season, saying: “We have been sold out worldwide since we launched ... Every time we put more into the marketplace, we sell more, which says that we are not even close to understanding where the threshold is between supply and demand”.

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