informa
2 min read
article

McGill: No Xbox 360 Price Cut For 'Many, Many Years'

There will be no new price cut for the Xbox 360 for “many, many years in the future” in Britain, according to comments made by Microsoft UK’s game boss. Although he could not speak for other territories, Stephen McGill implied that that further cuts could
There will be no new price cut for the Xbox 360 for “many, many years in the future,” according to comments made by Microsoft UK’s head of gaming and entertainment, Stephen McGill. The price of all models of the Xbox 360 was cut in the UK in September by the equivalent of around $50. The move followed similar cuts in North America and Japan, with the Xbox 360 Arcade models now being priced below that of the Wii in all major markets. Although McGill was unable to speak for other territories, the global nature of the previous cuts may imply a general approach to pricing by Microsoft, who have repeatedly cut the price of the Xbox 360 but has seen no retaliation from either Nintendo or Sony. Speaking to consumer website Videogamer.com, McGill commented, “I'm not going to speculate where it might go (the price of the Xbox 360) in five or ten years time, whatever. But we've obviously just reduced the price and that's because we can pass the costs reductions we have straight on to consumers. That's the right thing to do, obviously from a business point of view it helps it sell even more.” When asked to confirm whether any further price cuts were now unlikely, McGill replied, ”Yeah. I mean absolutely. We're a great price now. I'm not dropping the price for many, many years in the future, I would suspect."

Latest Jobs

Studio Pixanoh LLC

Los Angeles, California
05.20.22
Combat Designer

Treyarch

Playa Vista, California or Vancouver, BC
05.20.22
AI Engineer

Question

Remote
05.20.22
Lead Level Designer (South Park)

Remedy Entertainment

Helsinki Metropolitan Area, Finland
05.23.22
Rigging Artist
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more