Konami is set to distribute Lucha Libre AAA: Heroes del Ring. The game is under development by Latin and South American studios Immersion Games and Sabarasa, and published by Hispanic-targeted publisher Slang. The game will be distributed in Latin America and North America by Konami, excluding Mexico where Slang retains distribution rights. Lucha Libre AAA: Heroes del Ring's PS3 and 360 versions are being developed by Immersion Games, which has offices in Guadalajara, Mexico and Bogota, Colombia, while the DS, PSP, and Wii skus come from Sabarasa, which has offices in California, Buenos Aires, and Mexico City. The game, produced under license from Televisa Home Entertainment, will be released by Konami on August 9, 2010. Based in Redwood City, California, publisher Slang is a company with a goal of providing "innovative content culturally relevant to a particular audience: the Hispanic community." According to its official site, the company has been recognized as the first Mexican publisher of console games for the current generation by the Mexican Undersecretary of the Economy. In a statement, Abraham Bautista, CEO of Slang, said "To further ensure that Lucha Libre AAA: Heroes del Ring will be the best wrestling game on the market we approached Konami, another company steeped in rich tradition of creating highly successful entertainment experiences, to help handle the distribution and sales of our game to retailers." Konami Digital Entertainment, Inc. president Shinji Hirano said, in the same release, "This is an important title for us because it is our first entry into the licensed wrestling sports category... this title will serve to further enhance our reputation as a pre-eminent third party video game company." In North America, Hispanic audiences have recently been targeted more aggressively by companies in all industries, citing both the group's increasing demographic relevance and perceived resistance to the economic downturn.