Microsoft has announced that Kudo Tsunoda, creative director of Kinect for Xbox 360 and general manager of Microsoft Game Studios, will present the keynote address at the 2011 MI6 Game Marketing Conference in San Francisco.
Titled "Working Together: Marketing’s Critical Role in the Development of Kinect," the keynote will explore the development process for Kinect, and how marketing played a key role in the hardware's launch success. The conference is set to take place on April 7, 2011 at the Grand Hyatt in San Francisco.
Jonathan Block-Verk, president and CEO of MI6, said of the keynote, "Marketers and developers may seem to be on opposite sides of the coin, but in reality the very best outcomes with top consumer products are a by-product of these two teams working closely together."
"Kinect is the successful, direct result of such a unified vision. Kudo is a true visionary whose influence and expertise have resulted in one of the most groundbreaking programs in the gaming industry today."
Block-Verk concluded, "His keynote will provoke the industry to further understand the disruptive value of convergent marketing and development visions."
The 2011 MI6 Game Marketing Conference will also play host to numerous other notable speakers, including EA Sports' Peter Moore, Rockfish Interactive's Dave Knox and Alliance Leadership's Carolyn Mehran.