informa
2 min read
article

Double Fusion Partners With Four Publishers For In-Game PS3 Ads

Independent in-game advertising firm Double Fusion has announced newly exclusive partnerships with four publishers -- THQ, Sega, Eidos, and Midway -- to provide dynamic in-game ads with the studios' PlayStation 3 titles.
Independent in-game advertising firm Double Fusion secured exclusive partnerships with four publishers -- THQ, Sega, Eidos, and Midway -- to provide dynamic in-game ads with the studios' PlayStation 3 titles. The announcement comes as the firm continues to grow, according to Double Fusion. The company, which offers sales, marketing, integration consulting, and technology services to game publishers, reports "high double-digit revenue growth" for 2008. Sony Computer Entertainment's American and European divisions revealed their partnerships with Double Fusion in July of this year to allow the agency to deliver dynamic in-game ads for PS3 titles. Sony has a similar partnership with Double Fusion rival IGA Worldwide, along with its own in-game advertising business unit. Double Fusion recently announced a new "dual focus" targeting both casual and core gaming audiences, bringing in Electronic Arts veteran Jana Friedman as its Casual Games Group sales vice president and promoting Aaron Lassila to senior director of Sales for the Core Games Group. “One only has to look at the recent video game sales figures to realize that games are the one form of entertainment consumers don’t want to live without,” says Double Fusion president and CEO Jonathan Epstein. He continues, “We are pleased to partner with and provide incremental revenue opportunities to game publishers by offering advertisers a variety of hand-selected cross-genre games we know will be a hit with gamers and the marketers looking to reach them.”

Latest Jobs

Disbelief

Chicago, Illinois
05.10.22
Producer

Build a Rocket Boy Games

Edinburgh, Scotland
05.12.22
Lead Animation Programmer

Windwalk Games

Austin, Texas
05.16.22
Game Designer

Sucker Punch Productions

Bellevue, Washington
05.10.22
Campaign Director
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more