Newsbrief: In an eccentric marketing move to promote BioWare's upcoming
Mass Effect 3, Electronic Arts will send a number early copies of the game into space.
As reported by
USA Today, EA plans to launch a series of weather balloons from New York, San Francisco, Las Vegas, Berlin, London, and Paris, each carrying a copy of
Mass Effect 3 and a GPS device. Fans will be able to track the balloons' progress on the official
Mass Effect website to locate their landing site and hopefully score a copy for themselves.
These star-bound copies will launch roughly two weeks before
Mass Effect 3's terrestrial debut on March 6.
