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Zynga partners with Hasbro for new toy line

FarmVille developer Zynga and toy maker Hasbro have partnered up to develop a new line of toys and games based on the social game developer's most popular brands.
Newsbrief: FarmVille developer Zynga and toy maker Hasbro have partnered up to develop a new line of toys and games based on the social game developer's most popular brands. With this new agreement, Hasbro has the license to create a wide range of new products based on FarmVille, CityVille, Words With Friends, and more -- it even has the right to develop co-branded merchandize featuring both Hasbro and Zynga IP. The two companies hope to debut the first of these products in Fall 2012. In another recent game-related deal, Hasbro's Battleship board game will serve as the inspiration for a new first person shooter from Activision, which will tie into the this May's Universal Pictures film of the same name.

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