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FarmVille developer Zynga and toy maker Hasbro have partnered up to develop a new line of toys and games based on the social game developer's most popular brands.

Tom Curtis, Blogger

February 9, 2012

1 Min Read

Newsbrief: FarmVille developer Zynga and toy maker Hasbro have partnered up to develop a new line of toys and games based on the social game developer's most popular brands. With this new agreement, Hasbro has the license to create a wide range of new products based on FarmVille, CityVille, Words With Friends, and more -- it even has the right to develop co-branded merchandize featuring both Hasbro and Zynga IP. The two companies hope to debut the first of these products in Fall 2012. In another recent game-related deal, Hasbro's Battleship board game will serve as the inspiration for a new first person shooter from Activision, which will tie into the this May's Universal Pictures film of the same name.

About the Author(s)

Tom Curtis

Blogger

Tom Curtis is Associate Content Manager for Gamasutra and the UBM TechWeb Game Network. Prior to joining Gamasutra full-time, he served as the site's editorial intern while earning a degree in Media Studies at the University of California, Berkeley.

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