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Zynga expat launches Luminary, a small-scale mobile game studio

Analytics guru and Zynga co-founder Eric Schiermeyer has quietly launched a small, San Francisco-based game company that's working on a new, "finite runner" game for mobile devices.
Zynga co-founder Eric Schiermeyer shared details on his new studio Luminary and its first game, Greedy Goblins, in an interview published today by VentureBeat. Schiermeyer left Zynga in 2011, but while he was there he reportedly gained a reputation as the analytics advocate, pushing for games to be designed with an eye towards maximizing player growth and game monetization. Last summer he started up Luminary in San Francisco with a handful of other game industry veterans, and now the 7-person studio is preparing to release its first mobile game: Greedy Goblins, a competitive "finite runner" that allows players to spend in-game currency or real money to buy resources. "This is my answer to what I was experiencing over there [at Zynga]," Schiermeyer told VentureBeat while explaining why he's launched a small-scale mobile studio after spending time at Zynga. "Our founders have experienced many types of startups and established companies. We’ve learned a lot from those experiences, and this company is an answer." You can -- and should -- read the full article on Schiermeyer's new studio over at VentureBeat.

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