Stupid Fun Club founder Will Wright has revealed his next game, along with a new California-based start-up that will work on the title. Hivemind is both the name of the new game and the name of the start-up, according to VentureBeat, and aims to create a new genre of games called "personal gaming." The idea is that the game will be designed to provide a personal experience to each individual player by taking into account aspects from the player's real life. Wright is looking to expand the idea and turn the Hivemind company into a large operation, with multiple apps available on mobile devices at the least. "Rather than craft a game like FarmVille for players to learn and play, we learn about you and your routines and incorporate that into a form of game play," he explained. "It blurs entertainment, lifestyle, and personal tools. With that data, the world and the opportunities for entertainment within it become more visible to you." He continued, "If we can learn enough about the player, we can create games about their real life. How do we get you more engaged in reality rather than distract you from it?"