3 MIN READ
What's the point of a mobile game publisher?
On mobile where you can easily self-publish a game, there appears to be little point in asking a publisher to jump onboard with your project. We ask Chillingo why anyone should bother going with a publisher on mobile.
In a mobile ecosystem where anybody can easily self-publish a game for the world to download, there appears to be little point in asking a publisher to jump onboard with your project. Yet there are still plenty of massive mobile game publishers who have multiple games in the App Store top rankings -- so what exactly are these companies offering developers such that they can have such notable success on iOS, Android et al? Chillingo, a subsidairy of Electronic Arts, has previously published plenty of notable titles. Cut the Rope, Contre Jour, DrawRace 2, Anomaly Warzone Earth and Swords and Soldiers have all been released under the Chillingo publishing banner, and gone on to receive reams of downloads. So I put it to the company's COO Ed Rumley -- what's the point of going with a publisher for your mobile game, when it's so easy to self-publish on the various platforms? "There are many reasons and they go beyond sales and marketing," Rumley answers. "We don't simply take a game from a developer and upload it to the App Store... we assign a team of people to complement the developer's existing resource and skill set." This may include producers, graphic artists, advertising specialists and monetization managers, notes the Chillingo boss. "We also dip into the resource of the wider EA organization when necessary. It's really a case of sharing our knowledge based on years of experience."