Idea for a future asset. There are many sections in the Asset Store, so I recommend deciding on a topic first. There are few assets in the “Localization”, “Painting” and “Video” subcategories of the “Tools” section. You also need to check if there are any analogues of your future asset. If there are analogues, figure out how to make your asset better and cooler;

Publisher account;

10+ hours of time to create, design and publish. Asset development can take a long time. It is important to understand whether you have enough perseverance and motivation to bring the matter to the end. Some assets took 2 days, but one I was doing for half a year and couple times I wanted to abandon everything and do something else;

Time to support and help customers.

The product must compile on all platforms, have a working demo scene with a demonstration of all features, as well as documentation;

If your asset contains code, you need to test it on multiple platforms, ideally not only in the Unity editor or using emulators, but also on real devices;

The asset should be easy to use;

The product must have at least good performance.

Select an asset category;

Add description, tags, screenshots;

If it is possible, build a WebGL demo of your product. Attach a demo link to your description so potential users can try out the product before purchasing;

If your asset contains functionality that works on specific platforms, this must be indicated in the description. For example, if you use Compute Shaders, you must specify the requirements in the description, otherwise users may rate your asset with one star, which will negatively affect further sales;

Create graphics for the asset page and demo version. If you have the time, skills and taste, you can do it yourself. Experience shows that it is better to involve a 2D artist / designer. Well-designed asset is selling better;

Take screenshots;

Record and edit video. It can be a tutorial on how to work with your asset or a demonstration of its capabilities;

Set a price for the asset. Remember, Unity takes 30% of the sales;

Upload the asset from the Unity editor using the Asset Store Tools and submit it for review. As of April 1, 2020, the Asset Store requires Unity LTS Release 2018.4 or newer to be used to download new assets. I recommend using the oldest supported version of Unity to upload assets as this will increase the number of users who can purchase your product.

Forum Unity

Unity Connect

Pinterest

Medium

Reddit

Twitter

Instagram

Answer user questions. 90% of users write by email, some people use Unity Connect for communication, and some users write their questions directly under the video on Youtube, so I recommend turning on email notifications everywhere so as not to miss anything;

Bugfix — users can find a bug and write to you. You will need to figure it out, fix the bug and ask the user to check the fix, after publish the update;

Checking the asset on new versions of the Unity — at the release of each major version of Unity (2020.1, 2020.2, 2021.1, etc.), I recommend opening a project with your asset in the new Unity and making sure that it compiles on all supported platforms and works correctly;

Supporting existing functionality and adding new features — this way you can attract more users and reasonably raise the price of your asset, which in the long term can increase your income;

A huge number of assets for every taste and color, which allows you to make products faster and more convenient;

There is no need to promote assets. Searching the Asset Store works great, just specify the tags;

Creative freedom;

Passive income.

Assets in some categories are sold “per workplace” — 1 asset per 1 computer. The Asset Store don’t control this and large companies can buy only one copy of your asset and use it on 100 computers (as happened at least with one of my assets);

You can withdraw funds by bank transfer only once every 3 months;

No protection against piracy — the downloaded asset is stored in an archive with the .unitypackage extension and can be uploaded to a pirated site by an unscrupulous user;

The more an asset is bought, the more the Asset Store will promote it (posts in social networks, sales, display on the store’s home page). This is a kind of vicious circle in which the most popular assets become even more popular;

The Asset Store allows you to generate only 12 vouchers per year for all your assets.