In this 2018 GDC session, PlayBrain's Mike Sheetal explains how Frictionless Marketing is turning community teams into the core of the marketing department.
This session will cover some of the new media strategies emerging from community activities and how to execute them. For developers looking to grow their playerbase by capitalizing on their community activities, this talk is for you!
About the GDC Vault
In addition to this presentation, the GDC Vault and its accompanying YouTube channel offers numerous other free videos, audio recordings, and slides from many of the recent Game Developers Conference events, and the service offers even more members-only content for GDC Vault subscribers.
Those who purchased All Access passes to recent events like GDC or VRDC already have full access to GDC Vault, and interested parties can apply for the individual subscription via a GDC Vault subscription page. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company by contacting staff via the GDC Vault group subscription page. Finally, current subscribers with access issues can contact GDC Vault technical support.