Video: Using analytics to understand players and inform design

"Balancing the gameplay in the first [play] sessions is the best thing you can do in improving your retention rates."

In this free GDC Vault video from the inaugural 2013 App Developers Conference, GamesAnalytics co-founder Mark Robinson discusses best practices for using analytics in design from day-one, including quickly adapting gameplay to new players' skills, in the talk "Analytics Driven Design."

About the GDC Vault

In addition to this presentation, the GDC Vault offers numerous other free videos, audio recordings, and slides from many of the recent Game Developers Conference events, and the service offers even more members-only content for GDC Vault subscribers. Those who purchased All Access passes to recent events like GDC, GDC Europe, and GDC Next already have full access to GDC Vault, and interested parties can apply for the individual subscription via a GDC Vault subscription page. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company by contacting staff via the GDC Vault group subscription page. Finally, current subscribers with access issues can contact GDC Vault technical support. Gamasutra and GDC are sibling organizations under parent UBM Tech