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Video: Understanding how people shop for games on Steam

In this GDC 2020 virtual talk game developer and marketer Chris Zukowski explains why he spent months watching people browse Steam, and shares the results of his research.

In this GDC 2020 virtual talk game developer and marketer Chris Zukowski explains why he spent months watching people browse Steam, and shares the results of his research.

It was an engaging and intriguing hour of insights into the little details of the Steam shopping experience, with lots of useful anecdotes from actual Steam customers and practical advice drawn from Zukowski's own experience.

It was a great talk, especially if you're at all curious about how to improve your presence on Steam, and now you can watch it completely free over on the official GDC YouTube channel!

About the GDC Vault

In addition to this presentation, the GDC Vault and its accompanying YouTube channel offers numerous other free videos, audio recordings, and slides from many of the recent Game Developers Conference events, and the service offers even more members-only content for GDC Vault subscribers.

Those who purchased All Access passes to recent events like GDC or VRDC already have full access to GDC Vault, and interested parties can apply for the individual subscription via a GDC Vault subscription page. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company by contacting staff via the GDC Vault group subscription page

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