In this 2019 GDC talk, Finji's Rebekah Saltsman explains how Finji builds and uses pitch documents, key art and game play videos to help developers improve their pitches to publishers.
Saltsman opened up about everything from how to figure out the best way to talk to someone you want money from (whether that's a publisher, a grant giver, or people who walk up to play your game at an event) to why you need to understand the difference between prototypes, gameplay mechanic tests, and vertical slices -- and why publishers want them.
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