Video: 'Going beyond crowdfunding' with Star Citizen's Chris Roberts

"It's not just about raising money.... this is the mistake I see a lot of other campaigns make. The best thing about crowdfunding is that you get to build your community early."

In this free GDC Vault video from GDC Next 2013, Chris Roberts of Cloud Imperium Games discusses how he continues to build his community of pledgers-turned-fans while amassing over $26 million in funding, in the talk, "Star Citizen: Going Beyond Crowdfunding."

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