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Video: Expert advice on how to make your indie games stand out

Game designer Raph Koster hustled indie developers Adam Saltsman, Rami Ismail and Zach Gage into a room at GDC Next earlier this year to ask: as an indie, how do you successfully market your work?
Game designer and GDC speaker Raph Koster hustled indie developers Adam Saltsman (Canabalt), Rami Ismail (Luftrausers) and Zach Gage (SpellTower) into a room at GDC Next earlier this year to ask them a series of questions about a central concern: how can a contemporary indie game maker stand out and get their games noticed in a market that grows more crowded by the day? Their recommendations span the gamut, from adopting an eclectic style to taking advantage of indie-focused real-world events and subverting traditional grassroots marketing tactics. Both Ismail and Gage specifically called back to their work on Ridiculous Fishing, the award-winning mobile game that managed to reap sizable sales despite competing against its own clone in the market. The session was an hour-long concentrated dose of game marketing wisdom, and it's worth watching for developers big and small. The free video (embedded above) of 'Indie Grassroots Marketing' is now available to watch here on the GDC Vault.

About the GDC Vault

In addition to this presentation, the GDC Vault offers numerous other free videos, audio recordings, and slides from many of the recent Game Developers Conference events, and the service offers even more members-only content for GDC Vault subscribers. Those who purchased All Access passes to recent events like GDC, GDC Europe, and GDC Next already have full access to GDC Vault, and interested parties can apply for the individual subscription via a GDC Vault subscription page. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company by contacting staff via the GDC Vault group subscription page. Finally, current subscribers with access issues can contact GDC Vault technical support. Gamasutra and GDC are sibling organizations under parent UBM Tech

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