"Your primary tools are your people. They have to be imminently adaptable diplomats, and without them, you're done."

In a community management panel at GDC Online 2012, Linda Carlson of Sony Online Entertainment stressed that there is no optimal social media or video streaming tool for all games; however, having the right people to address those audiences across all channels is imperative. In this free GDC Vault session entitled 'Community Relations Management Across the Board', panelists Alex Von Minden of Spacetime Studios (Pocket Legends) and Kellen Kincaid of Portalarium (Ultimate Collector) join Carlson and moderator Richard Weil of Metaverse Mod Squad to discuss core principles of community management in mobile, social media, multiplayer and MMO segments, focusing on subscription-based and free-to-play games.

About the GDC Vault

In addition to this presentation, the GDC Vault offers numerous other free videos, audio recordings, and slides from many of the recent GDC events, and the service offers even more members-only content for GDC Vault subscribers. Those who purchased All Access passes to events like GDC, GDC Europe, and GDC China already have full access to GDC Vault, and interested parties can apply for the individual subscriptions via a GDC Vault inquiry form. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company. More information on this option is available via an online demonstration, and interested parties can find out more here. In addition, current subscribers with access issues can contact GDC Vault admins. Be sure to keep an eye on GDC Vault for even more new content, as GDC organizers will also archive videos, audio, and slides from other events like GDC China and GDC 2013. To stay abreast of all the latest updates to GDC Vault, be sure to check out the news feed on the official GDC website, or subscribe to updates via Twitter, Facebook, or RSS. Gamasutra and GDC are sibling organizations under parent UBM Tech.