In this GDC 2018 talk ArenaNet's Crystin Cox shares her experience leading microtransaction design efforts for games like Guild Wars 2 and MapleStory.
It was an intriguing presentation that aimed to help designers more confidently and consistently design high-quality microtransactions, with an eye on both generating meaningful returns and keeping customers happy.
This is an important issue in game development now that so many games are designed from the ground up to include microtransactions, so take advantage of the fact that Cox's talk is now available to watch for free on the official GDC YouTube channel!
About the GDC Vault
In addition to this presentation, the GDC Vault and its accompanying YouTube channel offers numerous other free videos, audio recordings, and slides from many of the recent Game Developers Conference events, and the service offers even more members-only content for GDC Vault subscribers.
Those who purchased All Access passes to recent events like GDC or VRDC already have full access to GDC Vault, and interested parties can apply for the individual subscription via a GDC Vault subscription page. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company by contacting staff via the GDC Vault group subscription page.