Web developer Woozworld has received an investment of $6 million dollars to help the company bring its tween-focused social game (also named Woozworld
) to mobile platforms.
In addition to increasing its mobile development, Woozworld plans to use some of the funding to expand its marketing strategy for its title.
The investment itself came from Telesystem and iNovia Capital and several unnamed angel investors, reports VentureBeat
The game, which allows players to socialize, customize their avatar, and build virtual businesses, has seen its users create more than 7 million avatars and 14 million virtual spaces within the last 18 months.
Woozworld also says that its user base has tripled over the last six months, and the game now has more than 15 million monthly active users across 180 countries, with active users playing more than 70 minutes per day.