Top-ranked iOS games pull in overwhelming share of the dollars

New research from Newzoo shows exactly what you can expect to earn for your iOS game in a given month -- and the revenues for popular games can be surprisingly low.

Analyst firm Newzoo has shared research with that pegs the amount of money a top-ranked iOS game can expect to earn in a month. By Newzoo's estimation, a game in slots 1 through 20 of the U.S. App Store made nearly $6 million in June 2015; but a game in slot 101 a mere $7,784.

The chart also contains data for China and the European Union, and the global situation is clear: Top-ranked games pull in millions a month; games just 100 slots down the chart only thousands.

"Zooming in on iOS revenues of June in the US, Europe and China, we see that 170 different companies grossed $83,000 or more that month which, on an annual basis, would lead to a >$1M business. This is gross, so including the 30 percent that Apple then takes. $1M is an important threshold because you would need this to run a small game studio of 5 to 10 people. Of these 170 companies, 64 grossed more than $830,000 in June, or >$10M gross annual revenues (studio of 50-100 people)," Newzoo CEO Peter Warman said.

There's more from Warman, and a full chart of the numbers for the three territories, broken up by ranking, over at

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