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The original Nintendo Switch is getting a price cut in Europe

The news comes ahead of the launch of the new Switch OLED Model.

Chris Kerr, News Editor

September 13, 2021

1 Min Read

Nintendo has reduced the price of the original Switch in Europe to £259.99 from £279.99 -- or to €269.99 from €329.99.

The Japanese company confirmed the move in a statement to VGC, explaining it was driven by a variety of factors including the "currency exchange rates in Europe and the upcoming launch of Nintendo Switch - OLED Model."

The Nintendo Switch Lite currently retails for £199.99 / €200, while the upcoming Switch OLED Model will cost around £309.99 / €349.99 when it launches on October 8, 2021.

Nintendo added that while the final price of its hardware is "determined by retailers" in Europe, it wanted to ensure the "price differences between each model in Nintendo’s own retail channel, My Nintendo Store, would be what Nintendo judges to be appropriate for its own store.”

The Nintendo Switch family of consoles has amassed almost 90 million sales to-date, and Nintendo is hoping to shift another 25.5 million units during the current fiscal year -- although those plans could be scuppered by ongoing semiconductor shortages.

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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