The original Nintendo Switch is getting a price cut in Europe

The news comes ahead of the launch of the new Switch OLED Model.

Nintendo has reduced the price of the original Switch in Europe to £259.99 from £279.99 -- or to €269.99 from €329.99.

The Japanese company confirmed the move in a statement to VGC, explaining it was driven by a variety of factors including the "currency exchange rates in Europe and the upcoming launch of Nintendo Switch - OLED Model."

The Nintendo Switch Lite currently retails for £199.99 / €200, while the upcoming Switch OLED Model will cost around £309.99 / €349.99 when it launches on October 8, 2021.

Nintendo added that while the final price of its hardware is "determined by retailers" in Europe, it wanted to ensure the "price differences between each model in Nintendo’s own retail channel, My Nintendo Store, would be what Nintendo judges to be appropriate for its own store.”

The Nintendo Switch family of consoles has amassed almost 90 million sales to-date, and Nintendo is hoping to shift another 25.5 million units during the current fiscal year -- although those plans could be scuppered by ongoing semiconductor shortages.

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