Swery's quirky murder mystery The Good Life meets Kickstarter goal

D4 and Deadly Premonition creator Swery has successfully crowdfunded The Good Life at the second time of asking.

If at first you don't succeed, then try and try again. It's a mantra that's proved true for Japanese auteur Hidetaka 'Swery' Suehiro, who's managed to crowdfund his latest passion project The Good Life at the second time of asking. 

The Deadly Premonition and D4 creator initially tried and failed to raise $1.5 million to finance the 'debt repayment life simulation RPG' through Fig. 

After that campaign fell flat, however, he took a long hard look at his approach, and came back for round two. He relaunched The Good Life via Kickstater, and this time managed to meet his more modest goal of $650,000, surpassing that target earlier today.

While it's good news for Swery and fans of the developer, it's also a positive for other creators who're perhaps looking for some pointers in how -- and how not -- to run a crowdfunding campaign. 

A couple of days ago, we spoke to Swery about the lessons he learned from his recent trial by fire, and how he went about revamping his crowdfunding campaign after it collapsed. 

"Gathering funds the normal way (as a professional) and gathering funds through crowdfunding are two completely different things," he said. 

"You always need to present a complete form, and when exchanging ideas with your supporters, you need to be careful not to listen to every single order you get. A lot of it is stuff that's hard to understand until you actually experience it."

You can hear more from the man himself by checking out the full Gamasutra interview right here.

Latest Jobs


Playa Vista, Los Angeles, CA, USA
Senior Level Designer (Zombies)

PlayStation Studios Creative Arts

Petaling Jaya, Selangor, Malaysia
Lead Concept Artist

Digital Extremes

Lead AI Programmer
More Jobs   


Explore the
Advertise with
Follow us

Game Developer Job Board

Game Developer


Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Advertise with

Game Developer

Engage game professionals and drive sales using an array of Game Developer media solutions to meet your objectives.

Learn More
Follow us


Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more