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Survey: Few are willing to pay over $1k to get into VR next year

A recent survey by Greenlight VR and Touchstone Research that suggests only 11 percent of people are willing to pay over $1k to get into VR next year, making a new PC+Oculus Rift combo a tough sell.

If you're a VR or VR-curious developer, you'll likely find food for thought in results from a recent survey by Greenlight VR and Touchstone Research that suggests only 11 percent of people are willing to pay over $1k to get into VR next year.

That tidbit and others come courtesy of a Fast Company article which excerpts some of the survey findings; the full report is expected to go on sale tomorrow, and encompasses results from a survey of 2,282 Americans of all ages. 

The fact that very few of those surveyed are willing to pay more than $1,000 is notable because it effectively rules out the purchase of a new PC to power a VR headset, making the Oculus Rift an unlikely purchase for folks who want to play VR games and don't own computers that meet Oculus' (relatively beefy) recommended specs.

What platform might they buy into instead? The majority of those surveyed (roughly 60 percent) said they wouldn't pay more than $400 for a VR headset next year, a price range which encompasses both the Samsung Gear VR and (probably) the PlayStation VR headsets.  

This seems worth considering for developers who are deciding which VR platform(s) would be the best place to focus their attention, at least for the immediate future.

For more interesting snippets of data from the full report, including the fact that people who play games are most excited to try racing games in VR, followed by action and then sports games, check out the Fast Company report.

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