informa
2 MIN READ
News

Survey: 77% of devs believe AR/MR will be more popular than VR, long-term

77 percent of the 600+ VR/AR professionals surveyed in this year's VR/AR Innovation Report say they think AR/MR will actually be more popular than VR, in the long term. Learn more in the full (free) report!

Last week the organizers of the Virtual Reality Developers Conference debuted the second annual VRDC VR/AR Innovation Report, which is jam-packed with insights from 600+ professionals involved in the development of virtual, augmented and mixed reality experiences.

If you're working in VR/AR/MR or are curious to learn more about it, this report offers you some useful perspective on the rapidly-expanding, diverse and hard-to-measure VR/AR/MR industry - from sustainability of the market, to practical challenges, platform popularity, funding and more!

For more information and to check out the full report, download it for free here!

Today we'd like to highlight an especially interesting bit of data gleaned from our survey in order to give you a better sense of what's contained in the full report. 

Given that augmented- and mixed-reality technologies are often talked up as being more commercially viable than virtual-reality tech, we thought it would be interesting to survey industry professionals about the issue.

Turns out, a majority of them agree! When we asked survey respondents whether they thought AR or MR would win greater market share than VR in the long-term, 77 percent said yes.

“I worked in the AR industry for a while,” added one respondent who said yes. “It's a much easier concept for clients to grasp, and instead of being a platform in and of itself, it can be seen much more easily as a tool to make existing platforms better. I always pitched AR as a visualization tool rather than a new platform. New platforms scare people. Tools, on the other hand, are greatly appreciated.”

Another opined that “Mixed Reality is the end-game for VR. It will take more time to do it right than VR-only experiences, but offers much more to users.”

However, one respondent who didn’t believe AR/MR would become more popular than VR commented that the question was “Apples and oranges. VR is better for storytelling. AR is better for integration with real world.” 

You can find lots more input from VR/AR/MR devs about what they're up to, how they're funding their work, and what platforms/experiences they're targeting, within the full report. Did we mention it's free? It's totally free.

This year's report comes in advance of the next highly anticipated standalone VRDC event, VRDC Fall 2017, which will take place in San Francisco from September 21-22, 2017 and will bring together creators of immersive experiences of all kinds—including games, entertainment, brand experience, healthcare, training, design, and more.

For more information on VRDC Fall 2017, visit the show's official website and subscribe to regular updates via Twitter and Facebook.

Gamasutra, VRDC and GDC are sibling organizations under parent UBM Americas.

Latest Jobs

Xbox Game Studios

Redmond, Washington
10.5.22
Technical Lighting Artist

Innogames

Hamburg, Germany
10.5.22
Game Designer - Elvenar

Six Foot

Houston, TX
10.3.22
Six Foot Director, Player Relations

Hometopia Inc.

Remote
10.7.22
Lead Engineer
More Jobs   

CONNECT WITH US

Explore the
Subscribe to
Follow us

Game Developer Job Board

Game Developer Newsletter

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more