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Study: Social Game Spend To Hit $2.4B In North America By 2014

The North American social gaming market will grow 35 percent this year to $1.4 billion, while total consumer spend on social games on the continent is on track to hit $2.4 billion by 2014, according to SuperData.
While some say the social gaming bubble is bound to burst, a new study released this week said the North American social gaming market is poised for notable growth in the next few years. Research firm SuperData said in a new study released this week that the North American social gaming market will grow 35 percent this year to $1.4 billion, with total consumer spend on social games on track to hit $2.4 billion by 2014 on the continent. The findings are part of a larger SuperData report, "Social Game Market 2011: North America," which gathered data from 1.9 million unique transactions by 231,000 users across 20 different social games and 20 different social networks. On the world stage, a recent study by Newzoo found that emerging markets such as Brazil and Russia are growing at a significant rate, and reaching parity with major Western markets thanks to increased online and social spend.

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