informa
News

Sponsored: How to increase your pre-order pipeline and why pre-order sales are critical

Pre-orders are an underutilized lifeline for game developers. Learn how to prepare, market, and launch your pre-order campaign with this free guide from Xsolla.

Presented by Xsolla

Pre-orders are an underutilized lifeline for game developers. The block of time before a game’s full release presents a prime opportunity for building awareness, establishing a community, forming relationships with influencers, and bringing in early-stage funding, all of which can be critical for sustaining a project during the development cycle.

Timing is important when it comes to maximizing pre-order effectiveness. Getting started early and building sufficient momentum are the keys to success. Most developers report 15-28% of their total pre-launch sales are made just on the first-day pre-orders are made available. This can be the only thing that separates a successful project from a failed one, which is why you should make time to establish a pre-order pipeline so you can take advantage of this as well.

In this free guide for pre-order campaigns from Xsolla, you’ll learn:

  • How to prepare your campaign
  • How to market your campaign
  • How to launch your campaign
  • What to do during your campaign
  • What to do before the game’s official launch

Sign up for your free guide now!

Latest Jobs

Infinity Ward

Woodland Hills, California
11.3.21
Sr. Multiplayer Design Scripter/Programmer

Disbelief

Cambridge, Massachusetts
11.3.21
Jr. Programmer

XSEED

Torrance, California
11.3.21
Head of Marketing
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more