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Sponsored feature: The future of capitalizing on video and community

In Gamasutra's latest sponsored feature, TwitchTV co-founder Justin Kan explains how video is attracting increasingly big audiences of gamers -- too big to ignore.
In Gamasutra's latest sponsored feature, TwitchTV co-founder Justin Kan explains how video is attracting increasingly big audiences of gamers -- too big to ignore. "This is a major marketing inflection point for an industry that has traditionally reached its consumers through traditional print, TV and digital media campaigns -- now your players are creating and distributing video about your game for you," says Kan. In the feature, he writes about how TwitchTV has attracted 30 million unique visitors every month with videos from games including its current top five: StarCraft II, Heroes of Newerth, Star Wars: The Old Republic, World of Warcraft, and Minecraft. “As gaming content has moved from articles and blog posts towards video, the traditional gaming media properties have followed suit and begun producing more video content to match consumer demand.” “In order to let game developers capitalize on this trend, we’re excited to announce the formation of our TwitchTV Developer Program," says Kan. For more details on TwitchTV's successes and its developer program, read Gamasutra's latest sponsored feature, which is live now.

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