informa
1 MIN READ
News

Sony isn't planning on taking a major loss for its PS4 launch

Major video game console launches are often tied to financial losses due to major investment, but Sony said its PlayStation 4 will have a smaller negative impact when compared to PS3.
"Unlike PS3, we are not planning a major loss to be incurred with the launch of PS4."
- Masaru Kato, Sony Chief Financial Officer Major video game console launches are often tied to financial losses due to major investment. But in an earnings call today, Sony said its upcoming PlayStation 4 launch will have a smaller negative impact when compared to PS3. "At the time we developed PS3, we made a lot of in-house investments to develop the chip, the Cell chip," says Masaru Kato. "[For the PS4] we have a team working on chip development, but we already have existing technology to incorporate and also product investment, and all the facilities will now be invested by our partners, other foundries, so we don't have to make all the investment in-house." As Gamasutra previously reported, Sony's game sales were down 12.2 percent in the last fiscal year, but its overall enterprise turned a profit of $435 million - in line with projections and despite having come off a record loss in the year prior.

Latest Jobs

Xbox Game Studios

Redmond, Washington
10.5.22
Technical Lighting Artist

Innogames

Hamburg, Germany
10.5.22
Game Designer - Elvenar

Six Foot

Houston, TX
10.3.22
Six Foot Director, Player Relations

Hometopia Inc.

Remote
10.7.22
Lead Engineer
More Jobs   

CONNECT WITH US

Explore the
Subscribe to
Follow us

Game Developer Job Board

Game Developer Newsletter

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more