“Well, we have market leadership in every country in Europe, and have very significant market leadership in continental Europe. Extremely significant. I don’t think market-share’s any less than 70 percent, and frequently greater than 90 percent in continental Europe.”
- Sony Computer Entertainment Europe president Jim Ryan
In a new interview with VG24/7, Sony Computer Entertainment Europe president Jim Ryan claims that the company is dominating the European market this console generation -- with over 90 percent market-share in some countries.
Thanks to these big numbers, there's no immediate chance for a price drop for the console, Ryan says: “Consumers, equally and more importantly, appear to he happy with the price and the value proposition. We’ll leave it where it is for now.”
European consumers have always skewed toward Sony's products, but this is just the latest indication that the PlayStation 4 has an overwhelming lead in the territory.
"It’s quite different in the UK and the US," however, Ryan says. The Anglophone world has historically been a move favorable territory for Microsoft's consoles.
The PlayStation 4 has sold 22.3 million units worldwide so far, as of this past April. In April, Sony announced that its games business remained flat as the PlayStation 4 swept in and took the place of the PlayStation 3; in the same period, Microsoft's business saw declines under similar circumstances (Xbox 360 vs. Xbox One.)
The only thing that is unclear about the original story is precisely what metric Ryan is using to describe market-share. Is it versus both current-gen consoles (the Xbox One and Wii U), all consoles on the market, or simply Microsoft's latest box? Gamasutra reached out to Sony for clarification, but no response was forthcoming as of this writing.