informa
2 min read
article

SOE Creates, Sells Virtual Items For Japan Quake Relief

Sony Online Entertainment is selling special virtual goods across several of its titles as part of a donation campaign for those affected by Japan's recent earthquakes and tsunamis.
Along with the $3.6 million its parent company donated to relief efforts, Sony Online Entertainment is selling special virtual goods across several of its titles as part of a donation campaign for those affected by Japan's recent earthquakes and tsunamis. The online game developer and publisher is selling special in-game items, such as Cherry Blossoms, in EverQuest, EverQuest II, Free Realms, Star Wars: Clone Wars Adventures, Magic: The Gathering - Tactics, Star Wars Galaxies, and Pox Nora to "raise awareness and memorialize the tragedy" of the disasters. For each purchase of the virtual items between March 25 and 28, SOE will donate $10 to the American Red Cross for Japanese aid. Tokyo-headquartered Sony also put up $3.6 million, donated 30,000 radios, and set up a fund with a matching gifts program for employees to support relief and recovery efforts. Many other online game and social game companies have contributed to Japanese relief since the 9.0-magnitude earthquake and tsunamis devastated the country on March 11, including NCsoft, Zynga, Nexon, and Playfish. Major game publishers like Square Enix, Nintendo, Konami, and PopCap have also sent money to aid efforts. "In times like these, we are reminded of how important and fragile we are and of the positive impact we can have -- both as individuals and, collectively, as a company -- to assist those in need," said Sony Corporation chairman and CEO Howard Stringer earlier this month. "We will continue to make the utmost effort to help the swift recovery of the affected communities in the region."

Latest Jobs

Treyarch

Playa Vista, California
6.20.22
Audio Engineer

Digital Extremes

London, Ontario, Canada
6.20.22
Communications Director

High Moon Studios

Carlsbad, California
6.20.22
Senior Producer

Build a Rocket Boy Games

Edinburgh, Scotland
6.20.22
Lead UI Programmer
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more