So You Wanna Show Your Game in the USA, Eh?

This blog post will cover how to bring your game from Canada into the US for trade shows (legally) and how to avoid complications about importation, merchandise and other issues.

In preparation for PAX East in a couple of weeks, I'm writing a guide for Canadians to show their games in the U.S. at trade shows and conferences. I've had a lot of experience with annoyance at the border and have started to get the question about what's needed in terms of paperwork and documentation to go down to a game expo like, say, PAX.

Disclaimer: I'm not a lawyer! I take no responsibility if you get arrested or exiled. This is what I've learned from talking to people (officials and other devs) and doing research. If you have corrections or questions, please correct / ask in the comments!

What Can You Bring?

You're allowed to bring anything that is for the trade show that you can't sell or can't use to generate profit. You can generate leads by having meetings with people (therefore you can bring a computer, business cards, etc.) but you can't do "work".

What Can't You Bring?


You're technically not allowed to sell merchandise within the U.S. if you're not an American corporation with a registered tax number in the state where you'll be showing. This means that pretty much every booth you see at PAX which sells stuff (i.e. all of them) is doing so illegally. Usually no one cares, though there have been rumors of IRS folks walking around and fining people at shows (never seen it though throughout 3 PAXes). 

You're allowed to give stuff away as promotion, but at the border they'll be the judge of whether it's promotional or for sale (spoiler alert: they like having power and like abusing it even more, don't take too many chances). 

Work Materials

My friend once got denied entry to the US because he had a camera with him to shoot some footage of the show... they decided he was "going to do work" and therefore wasn't allowed. So if anyone asks, you can be doing business development but I believe as soon as you're signing a contract it counts as work and is thus not legal.

Selling Your Game

You definitely can't bring physical copies of your game to sell, and you're not technically allowed to sell digital copies either (if you're receiving cash for them on-site). I'm not sure how anyone could know whether or not that was happening, but I'm just talking in terms of legality.

What's Needed

Here's some documentation taken from the site. You'll need:

  • Official documentation date and location of the Trade Show
  • Confirmation that you are an exhibitor
  • List of items "Not for Sale"
  • Documentation indicating value of items (usually on the same list of items)
  • Mark items "Not for Sale" or mutilate the items
  • Contact the Port of Entry prior to travel
  • Complete CBP 7523 "Entry and Manifest of Merchandise Free of Duty" (For NAFTA items only).
  • Check with the government agency that regulates your product for any possible restrictions or required documentation
  • Obtain the HTSUS code for your items

The CBP 7523 should only be filled if you're bringing in merchandise, though the limit of what you're legally allowed to take seems to be extremely subjective. Last time, we brought pins that we were giving away (1000 pins that were valued at $0.25 each) and we had to pay about $10 in duties for them.

What's a Carnet?

The following bit is very important: if what you're bringing has a value of over $2500 USD or if you're shipping supplies, the best option is to get a Temporary Importation Under Bond (also known as a Carnet). Some info about what a Carnet is can be found here, and how to apply for one can be found here, along with the processing fees involved. This involves going to the Chamber of Commerce and registering, and it also involves paying 40% of the value of the goods you're bringing across, which gets refunded to you when you come back (though I've heard mysterious stories about it not being fully refunded).

Other Forms

I believe this information was from a call with a border agent, where I was also told to bring:

  • FDA form 2877: for bringing in electronics
  • FCC form 740: for bringing in electronics to a trade show. On this form, there's an area for the Harmonized Tariff Number, which is the same as the Harmonized Tariff Schedule, and that can be looked up here. Most normal things you're bringing will not have a tariff.

I'm not actually sure if the 2877 is needed if the FCC form is already being filled out, but we're doing both just in case.

Don't Be Too Worried Though...

Note that this is the best way to go through without trouble, and have all the documentation ready in case they decide to be assholes. We've had really bad experiences with the CBP, and I imagine we'll continue to have issues forever, so we really make sure that everything is legit and well documented. Most people get through without any searches or without any documentation, but it's a risk you've got to be willing to take. We've never had issues where we were denied entry or had to pay fees, but we have been delayed by a few hours with some paperwork.

Anyway, this was our experience and hopefully we can help someone avoid issues in the future or clarify questions that they've had.

Rich and the Clever Endeavour Team :)

Latest Jobs


Playa Vista, Los Angeles, CA, USA
Senior Physics Gameplay Engineer - Treyarch

High Moon Studios

Carlsbad, CA, USA
VFX Artist - High Moon Studios

Anne Arundel Community College

Arnold, MD, USA
Instructor/Assistant Professor, Game Art

Treyarch Vancouver

Vancouver, BC, Canada
Producer - Treyarch Vancouver
More Jobs   


Explore the
Subscribe to
Follow us

Game Developer Job Board

Game Developer Newsletter


Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Follow us


Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more