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Set rotations in Magic The Gathering: A mobile F2P perspective

We explain a content management structure that could boost both engagement and revenue on your title. Which Magic: The Gathering has used to monetize its audience in a sustainable way, for ~20 years.

At any mobile game out there with a long legacy, creative teams struggle on thinking how can they make their players - many of which have a long, overpowered collection already - keep interested on new content.

This article puts the focus on a content management structure that could boost both engagement and revenue on your title, and which Magic: The Gathering has perfected while successfully monetizing its audience in a sustainable way, for almost 20 years now.

(This is the first part of a series: here we will explaining the basics of the system, and then there's a second part - to be released soon - where we will explore how a model like this could be adapted to Clash Royale...)

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